Our 5 Key Social Media Predictions For 2019

Are you ready to step up your social media game in the new year? We’re here to help with a roundup of key social media trends, and what you can do to stay ahead.

Over the last year, we’ve seen significant changes in the social media marketing and advertising landscape. In January 2018, Facebook announced that content would be focusing more on friends and conversations than on brands. This resulted in a bit of a scramble as many businesses who had relied on creating organic posts had to learn more about creating ads to guarantee the visibility that they were looking for.

Prediction #1: Ads, Ads, Ads

As mentioned above, ads and boosted posts are necessary if you want to make sure that existing and potential customers see your post.

What You Can Do To Get Ahead

We recommend exploring and familiarizing yourself with concepts related to boosting posts and creating ads by checking out the quick overview below.

In both ads and boosted posts, you can customize your audience (who sees your post).

  • You can use targeting based on demographics, behaviors, interests, and location.
  • You can use existing customer info to find new customers with similar interests.

Ads offer an even larger variety of options.

  • There are a wide variety of marketing goals you can fulfill with ad objectives.
  • You can choose from many different ad formats, such as image, video, carousel, and collections, to showcase your products or services.
  • You can choose between ad placements (places where your ads show up, such as in your viewers’ Facebook feeds, Messenger, Instagram feeds, in apps, and more).
  • You can customize when your post appears using scheduling options.

Prediction #2: Quality Over Quantity

No one wants their feed flooded with repetitive, uninteresting posts. At best, you won’t stand out from the crowd, and a worst, you’ll annoy viewers into unfollowing you or hiding your posts.

What You Can Do To Get Ahead

Make sure you focus on quality when it comes to areas like your audience, ad details, and content.

Audience – Instead of trying to reach the widest audience possible, select those who are most likely to be interested in your message, and able to take action. To reach your audience at the right time, narrow down when and where they will see the ad.

Post Frequency – Post less frequent, but higher-quality, higher-value posts. However, make sure that you still monitor your account at least daily for new messages, comments, or questions.

Content – When it comes to posts, remember that Facebook wants content to create more conversations and if your content is doing that between friends and family on Facebook, then it will do better in the algorithm.

Prediction #3: Even More Video

According to Forbes, 91% of consumers now prefer interactive and visual content to traditional, text-based or static media.

Within the category of visual content, video is key. A study by Facebook revealed that: “people’s eyes cannot resist new, immersive and moving formats, with participants in our lab experiment gazing 5x longer at video than static content and 40% longer at 360 video than standard video.”

What You Can Do To Get Ahead

Create Video For Mobile – According to Facebook, video that is created specifically for mobile performs better than video adapted for mobile and better than traditional narrative ads. Mobile-optimized ads tend to introduce the brand earlier and have a shorter runtime. Other ways to optimize a video for mobile include using a square or vertical format, and captions or text to make the ad clear to those watching with the volume off.

Broaden Your Use Of Video Beyond Ads – Make sure to add video to posts and ads when applicable, but also consider using video in a broader way to connect with your audience. Live videos can be a great way to connect with your audience. Live streams can take many formats, from Q&A/AMA sessions to product demos, to industry news, to tutorials.

Make Your Posts Shoppable – Facebook’s end-of-year trend roundup suggests that social selling has increased in popularity. To get in on this trend, accompany product videos with links to e-commerce or use embeddable shopping features. Check out this article by Instagram on shopping in posts and stories.

Even More Competition

With businesses increasingly turning to ads, it’s essential to follow the best practices outlined above in order to stand out from the crowd in 2019.

However, ads are just one part of your social media marketing, so make sure that all other parts of your customers’ journey are seamless.

What You Can Do To Get Ahead

Post Valuable Content – While it’s okay to promote your business, not every Facebook or Instagram post or ad should be salesy and self-promoting. Instead, provide your users with helpful tips, industry news, blog posts, product demos, FAQs, and an inside look at your company culture.

Be Responsive – According to Facebook, 7 in 10 businesses surveyed think they are communicating effectively with customers, but just 2 in 10 consumers agree. Consider using chatbots and ads that allow messaging to enable your customers to get in touch with you.

Be Transparent – Trust, transparency, and privacy are more important than ever. Providing fair and transparent pricing information, offering “giving reports” about charitable initiatives, and telling users how you will use or store can all demonstrate your commitment to transparency.

AI Improving Results

AI has been a trending topic for years. Machine learning and AI are now crucial in a wide variety of industries, and social media is no exception.

Now that spending money on ads is all but required make sure viewers see business’ posts, companies have to track not just whether their ads are gaining results and appealing to viewers, but whether they are generating the best possible return on investment. This type of analysis makes it easier to create better, more cost-effective ads in the future.

What You Can Do To Get Ahead

Familiarize yourself with Facebook’s Ad Manager, which lets you track your posts’ performance overall, and test ads against one another to see which performs best with your audience.

We see AI helping businesses cut down on the time needed to determine what ads work best, and which ones don’t. That’s why we created Advoz as an AI-powered social media tool. The app regularly provides you with post, budget, and audience suggestions. Over time, it learns what works best for your business, and suggests provides even more tailored recommendations.

Get In Touch

Want more social media tips to set you up for success in the new year? Stay tuned, because we provide regular updates, tips, and tricks for success!

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